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Biophilia
Biophilia is the Design System of MoeGo. It not only elevated our standards of quality but also infused our craft with heart and soul.
Design System, Strategy, Visioning
Contribution
Strategy, Vision, Project Management, Foundations, Components, Product Redesigns
Impact
Modernized MoeGo UI and further differentiated it from its rivals.
Created a cohesive design language that seamlessly unified product experience with brand identity.
Accelerated product development velocity by 2x.
Elevated team morale and ownership across the organization.
Team
2 Designers
4 Engineers
Year
2023 -2024
As the owner, I drove the 0-1 of MoeGo's new design system from vision to execution, leading all aspects including leadership buy-in, resource planning, and project management while delivering the core design work.
Manifesto
I wrote this message to the entire company after the first launch.
MoeGo is a brand for pet people and by pet people. We began with a simple truth - it was super painful to schedule appointments as a dog owner, then it led us to the mission of empowering everyone in the pet care space and helping pet care businesses do what they love and thrive. Our ambition required us to rethink some of the ways we worked. That's how Biophilia was born. This is the most ambitious update to the MoeGo app and and stands as our team's proudest creation.
With Biophilia, we lay down solid foundations for the MoeGo Experience to stay adaptable and future-proof. By future-proofing MoeGo, we are also future-proofing all the pet care businesses we support. However, it is just another component library if it does not convey how we view the world and what we believe in. So we introduced interaction concepts and patterns like Objects, Moements, and so much more to elevate our users' experience providing not only powerful utilities but also a meaningful and enriching interaction.
This is more than an update; it's a testament to our dedication to making pet care easier, more efficient, and more enjoyable for everyone involved. Through Biophilia, we're not just reimagining the future of pet care; we're actively creating it.